The new year immediately brings the first news of the 2024 Formula 1 season. After the official farewell of Alfa Romeo and a two-year wait until Audi arrives, Sauber will compete in F1 with a new name.
After the official entry list for the 2024 championship was presented to FIA, the Swiss team made its new name official – Stake F1 Team.
Stake strengthens its partnership with Sauber, becoming exclusive title sponsorship
Last year the well-known betting and entertainment brand was already present on the liveries of the C43 and was already one of the most important commercial partners for Sauber.
From this year, however, the relationship between the two companies is strengthened.
Stake becomes the exclusive Title Partner of the Hinwil team and, for the 2024-2025 seasons, will nominate the single-seaters that will be produced by James Key and his men.
The partnership between Sauber and Stake has the ambitious objective of opening new frontiers to sponsorships between sports and entertainment companies, being defined as an unconventional vision compared to the usual one.
Interaction with fans will be central to this new partnership, which will see excitement and enthusiasm for F1 as the cornerstone of this relationship.
Alessandro Alunni Bravi, Team Representative:
“Last season represented the beginning of Stake’s journey into Formula 1, and the brand’s new role as headliner of the Stake F1 Team represents the natural and exciting next step on this journey.
“Stake has not only successfully leveraged Formula 1’s growing fan base to improve its community, but it has also introduced a whole new audience to the sport, something that has benefited not only our team but also everyone else in F1.
“We had the opportunity to attend some incredible events with some of Stake’s ambassadors, including Argentine soccer legend Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 will be a new page and an opportunity to do more, better and go even further – we can’t wait to see an even more exciting calendar of events in this new season.”
Edward Craven, Co-Founder of Stake:
“We are excited about the opportunity to bring an electrifying and brand new identity to our Formula 1 team, kicking off the F1 season with a bold name, Stake F1 Team.
“Fueled by a deep passion for speed, innovation and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond.
“The next few years will be an exciting ride with some mind-blowing activations planned that will redefine excitement on and off the track. So, get ready and stay tuned as Stake F1 Team accelerates towards an exciting future!”
Akhil Sarin, Chief Marketing Officer of Stake:
“Last season was a testament to the marketing and media value that Stake brought to the F1 team, especially in the digital landscape. The first phase of this partnership has succeeded in increasing global brand awareness for all stakeholders.
“We at Stake are ready to take the team’s fan base and visibility to unprecedented levels. Our strategy will be focused on providing unforgettable experiences that highlight our ongoing commitment and dedication to innovation, entertainment and global connectivity.”
Author: Paolo D’Alessandro
Translation: Jaden Diaz-Ndisang
