After months of paddock rumours, the new name for the Faenza team has arrived. Visa Cash App RB is how AlphaTauri has rebranded itself for 2024. This partnership will also involve the main team Red Bull, given that they are the new main sponsors for both outfits.
Along with this announcement comes the team’s official launch date, which will be in Las Vegas on February 8th.
An important mission for the new main sponsor
Visa’s Chief Marketing Officer, Frank Cooper III, explained how entry into the world of F1 is an important opportunity for the Visa brand:
“This alliance is in strong harmony with Visa’s vision of inspiring people to “make it ”, striving to take small steps to improve every day, during every race or event.”
A mission that goes hand in hand with that supporting equality in motorsports. In fact, as the official press release states:
“Visa has long been committed to the emancipation of women and economic progress through sponsorship platforms.
“Furthering this commitment, Visa and Cash App will join Red Bull in supporting Visa Cash App RB in the F1 Academy Series.”
Peter Bayer: “Faenza is entering a new era of racing”
This new beginning has been enthusiastically introduced by team CEO Peter Bayer:
“It’s fantastic to reveal the new identity and welcome new partners as we embark on the next phase of the team’s Formula 1 history.
“Faenza is entering a new era of racing, remaining true to our roots as a talent hotbed but now with an even greater focus on competing for the biggest prizes.
“We have a bold vision for the team led by myself and Team Principal Laurent Mekies, and having future-focused partners like Visa and Cash App alongside us on this journey is extremely exciting.”
Oliver Hughes, Chief Marketing Officer of Red Bull Technology, said this is an extremely significant moment, which goes far beyond the name change:
“It’s the start of an exciting new journey that aims to bring the team to new levels of competitiveness, and this is demonstrated by the presence of one of the most iconic brands in the world as the team’s main partner.”
The presentation is on February 8th, but the pilots are already on track
A team that starts 2024 not only with a new look, that of Visa Cash App RB, but therefore also with new horizons to pursue on different fronts.
Las Vegas will be the setting for the beginning of this journey, with the presentation taking place on February 8th.
After the unveiling in New York in 2023, the Faenza-based team will present the new overseas livery on this occasion too.
“With the continued growth of Formula One in the United States, this sponsorship allows us to deepen our relationship with Formula One fans and furthers Cash App’s commitment to supporting and growing the culture of F1 fandom in the United States,” says the official statement.
Meanwhile, Daniel Ricciardo and Yuki Tsunoda have already started to test the track for the first time in 2024.
These drivers are carrying out three days of preparatory tests (23-25 January), on the Imola circuit with their 2022 single-seater.
Author: Loris Preziosa
Translation: Jaden Diaz-Ndisang
