Guenther Steiner will reportedly help orchestrate a new TV series – featuring a main character inspired by the Haas team principal. With the 2023 season almost finished, Steiner is still finding other projects to participate in.
Since Formula 1 began the “Drive to Survive” series, Steiner has become a wildly popular character among many fans. His honest, no-nonsense approach to team management was welcomed in a generally new concept for the sport.
Haas was one of the first teams to embrace DTS, giving viewers a unique insight into their operations. As a team with a limited budget and resources, this series created an appreciation for their efforts in F1.
With that said, Guenther Steiner is not a figure beyond criticism. His team is last in the F1 standings and is unlikely to improve on this position at the Abu Dhabi GP.
For most of this season, Haas could not compete for points on race day. Worse still, their issues with tyre degradation are still present. If anything, the season’s early stages in Jeddah, Australia and Miami were among the best in terms of the VF-23’s tyre management.

MELBOURNE GRAND PRIX CIRCUIT, AUSTRALIA – MARCH 31: Nico Hulkenberg, Haas F1 Team during the Australian GP at Melbourne Grand Prix Circuit on Friday March 31, 2023 in Melbourne, Australia. (Photo by Jake Grant / LAT Images)
At the beginning of the year, Steiner made clear that Haas was going to “attack” in 2023. His statements indicated a clear development plan in an effort to avoid their typical mid-season stagnation.
Unfortunately for the American team, their development has been virtually non-existent this year. This is all worth mentioning because there are some critics amidst all of the positivity surrounding the Haas team boss.
In any case, per deadline.com, Steiner will be the “non-writing executive producer” in an upcoming CBS TV series. The show is set to feature a character inspired by Steiner himself, who will be the “boss” or leader at a company.
As Haas tries to put itself in a position to progress in 2024, it will be intriguing to see how this series is received.



